NFT NYC - From Participant To Creating A Campaign

The basics of creating a social marketing campaign

NFT NYC

"The creative adult is the child who survived." - Ursula K. Le Guin

This week is one of the biggest in our Web3 community as we all prepare to meet our online friends! I had the pleasure of experiencing NFT NYC (2022) last year as a participant but now I constructed an entire social campaign for the company I work for which I will bring you all up to date very soon!

The Journey

This week is probably going to be one of my busiest weeks working in Web3 as I will be making sure everything is perfect so I’m definitely not stressing at all! Who’s stressed NOT ME hehe…

Yea I’m stressed but I’m confident I can do a good job! This is also the first time I’m taking a marketing campaign online and bringing it to life right in my own city. So this is all kinda mind blowing but also moving very fast!

I have to say I am really proud of my own growth and ability to achieve this! Never would have thought I would be making campaigns like this but my girl also said “This may be your first but it won’t be your last” so thanks hun for the nice words of inspiration! My time to shine!!

It’s truly crazy where Web3 can take you like I said before I was just going to the event last year to meet people and enjoy myself but now I find myself actively working in preparation for this event! Never underestimate the power of this space!

Marketing Campaign Structure

So I can’t talk about the details of the campaign as of yet but I can promise that I will be doing an in-depth review/analysis of it - basically, I’m going to show you the process of how I structured the campaign, but for now, I will give you generalize tips

When starting any marketing campaign you need to know who your audience is or who the new audience you want to reach is. Think of organic ways to push your message and make it relatable! You need to tell a story and not push sales - if you create a story that they can follow then they will come to you by the boatloads

Try to be loud and don’t be afraid of making some creative assets like posters, and flyers - get out there not only on social but in real life too!

Branding Updates

So as you can see I have had a great overhaul in a rebranding I did for myself! I am officially part of the Kaiju Kingz community! (THANK YOU GRADY) Truly an awesome gift from a friend, co-worker, and mentor! I'll link his Twitter here so give him a follow and say “GB sent me”!!!

This will be the new way to represent my brand and the community is absolutely amazing by welcoming me with open arms! They even put me as their Creator of the Week!

So big S/O to QRS for recommending me!

Content Overload

This week I will be at NFT NYC so if you’re coming over please hit me up on Twitter and let’s meet! I’m also going to be documenting a lot of it and have so much content I wanna plan for my newsletter along with my Twitter so be sure you are following me on there to get a look at the campaign in action!

Let’s Wrap This Up

This week is going to be big and I can’t be more excited to take on this week! All the days in and days out grinding are going to be put to the test this week!

Just want to thank everyone that has been supporting me recently you guys have been amazing and I’m so happy that I’m actually giving many of you really useful tips as you tell me! Thank you as your support keeps me going!

LET’S CRUSH IT THIS WEEK!

See yall next Monday!