Build Trust One Step At A Time 🚧
Using content to your advantage
Yo! Wassup everyone, hope you all are staying safe in Web3! This week has been hectic which seems like countless waves of hacks and exploits disrupting the space.
Keep your tokens safe!
Anyways today we are getting into using your content to build trust
CONTENT DRIVEN PURPOSE 📒
When creating pieces of content and this goes from NFT Project, Gaming, or anything for that matter. The best way to structure it is to create it as a step into your funnels! Your goal is always to have a Call To Action and that entirely depends on your goal. For me, my CTA would be “subscribe to my newsletter” so let me give you an example of putting it into content, without the whole sales pitch
Content Example 📝
3 Tips for Marketing your brand
Make creative assets that align with your branding
Create a Network of creators in a similar niche
Schedule Calls with them directly
I dropped more tips in my newsletter
sub here >
You always want to give the value up front and have more on the backend.
Permission Marketing 👨💻
A beautiful clip that I heard from Chris at thefutur! He explains permission marketing and this is when someone actively volunteers in an active marketing campaign of increasing value.
As you can tell this is heavy inspiration for today's newsletter! Great content on thefutur covering graphic design and marketing
Keep it Simple
Create your CTA
Develop Content that naturally drives your audience to the CTA
Sit back and wait
Don’t overthink it! I find myself struggling when I try to go above and beyond and sometimes the simple things just work. Best thing to do in marketing is to try and regret it later.
Sidenote
Been working on a lot of marketing campaigns as of late and I would love to share more information soon when certain campaigns go live. I wanna show you guys how to break down the general marketing campaign and the testing phases.
Until then…
see you next Monday
Check out what I’ve been up to 👇
What I’ve been doing
Working at my new gig at a Web3 Marketing Agency 📊
Playing Rainbow Six Siege’s new season 🎮
Researching more Web3 games 👾